Sponsorship Prospectus

Showcase Your Brand at EDGE 2021

Why the interest? Because experiential and content marketing works! Companies have learned that the best way to strengthen their bonds with customers is by demonstrating thought leadership and creating memorable experiences. CSCMP EDGE Conference & Exhibition is Supply Chain's Premier Event™…and becoming a sponsor is the perfect way to reach a highly-qualified target audience of influential supply chain management professionals. CSCMP offers its attendees the opportunity to interact with its sponsors' brands. This is an excellent, strategic opportunity for your business—don't miss it!

Who Attends?

As an EDGE 2021 Conference sponsor, your company will enjoy unprecedented exposure to a highly-targeted and powerful group of supply chain executives who are directly responsible for implementing, integrating, and improving the effectiveness of their organizations' supply chains. In addition to CEOs, presidents, and partners, attendees include vice presidents and director-level decision makers involved in all aspects of the supply chain. Download the 2020 Conference Demographics to learn more about our audience.

Why Become an EDGE 2021 Sponsor?

• Reach your prime target market
• Reinforce your brand
• Increase your visibility
• Receive unparalleled access and positioning with market leaders
• Exclusive opportunity to communicate a substantive message to influential supply chain industry professionals and key decision makers
• Leverage these benefits to achieve marketing objectives
• Generate sales through multiple networking opportunities
   

Sponsorship Opportunities

Thought Leadership

• General Session, keynote or fireside chat speaking opportunities
• Breakout Presentation: Host a session as part of a conference track
• Sponsored networking channel
• Content Distribution: Through the Sponsor Feature on the main page of the CSCMP website, sponsors can engage with our members by distributing expert content (i.e. white paper, case study) and reinforce thought leadership

Targeted Networking and Lead Generation

• Virtual Exhibition Booth: Showcase your product or solution to the CSCMP audience at the EDGE 2021 Live! Supply Chain Exchange. Sponsors enjoy premium placement. EDGE virtual booths feature digital ads, video and on-demand content available for attendee download, and attendee engagement options like live chat features
• Networking Functions: EDGE 2021 encourages personal interaction and networking and offers moderated discussion groups, receptions breakouts, and chat functionality in all sessions where attendees can engage one-on-one with influencers and key decision-makers in the supply chain world

Showcase Your Brand

• Branding: Showcase your brand to CSCMP's conference attendees via sponsor recognition on digital ads throughout the virtual event
• Pre- and On-Site Event Branding: Sponsors enjoy unmatched branding before and on-site. Pre-event branding is enjoyed on the website, event microsite, social media, numerous emails and promotional mailings. During the Conference sponsor branding will be featured on digital signage, and on the Conference Program
• Additional virtual registrations for company’s team members
• Complimentary registrations for your clients/business development leads
• Opportunity to provide a “Facility Tour” via a virtual reality experience that replicates traditional, location-based tours

Virtual Extends Reach and Visibility

Attendee Metrics

• Virtual events offer a significant competitive advantage over physical ones— the capability to track engagement and activity
• Modern technology gives us the ability to track and collect considerable amounts of event data. Our sponsors will enjoy much-desired brand exposure and CSCMP will empower them to enhance and improve that exposure so they may track impressions, clicks, web traffic, surveys, polls and other conversion metrics. This information can be benchmarked against other marketing activities to enable sponsors to make informed decisions going forward
   

Larger Audiences

• There are many reasons why people won't attend a physical event—cost, location, travel obligations, date conflict, budget restrictions, etc. Further, the audience numbers are limited by meeting and floor space availability
• None of these are the case with virtual events. The cost is much lower while providing better content. Travel and location are a non-issue. There are no space or meeting room limitations. The platform is available for 90 days post conference so there are no timing conflicts. Companies can afford to send more attendees and we create a new audience. More attendees—for a longer time frame—means more eyes and more brand exposure and more sponsor reach to your audience
   

Content and Brand Longevity

• Virtual content tends to last longer than content delivered in person. As it relates to marketing, a digital asset is more likely to be retained and accessed over and over again
• Attendees will typically walk around the exhibit floor, talk to company reps and pick up brochures and other content that end up sitting in their conference tote bag for weeks. Printed content doesn't have the staying power because it's not always accessible. Virtual content is permanently available
• CSCMP's sessions and keynotes will all be recorded and attendees will be able to go back and access them through the end of the year. The virtual platform allows our sponsors to generate more impressions and leads even after the conference is concluded
• Every single time attendees return to the EDGE virtual platform sponsors will enjoy even more brand visibility
   

Contact Us Now

We will customize a package that fits your budget and meets your marketing objectives.

Chuck M. Martinez
Chuck@AdelfiGroup.com
+1 305.661.2896